One of the best indicators for Niantic's future is the future of AR itself.Īccording to SuperData research, there are over one billion global AR users, most of which involves side features in social media apps, such as having characters interact swinging across your face in a Instagram filter. Gaming as first step in broader AR deployment He added that most of Pokémon GO's success lies in how Niantic utilized the Pokemon IP and how accessible the game was, attracting both non-gamers and non-Pokemon fans. "If Niantic can apply the same strategy and techniques to Harry Potter: Wizards Unite, we could see another wildly successful project," said Carl Livie, AppLovin managing director for Europe. The best potential selling point for the new game, according to Mudrick, is that AR is a better fit for Harry Potter, presenting more opportunities for an immersive experience. Additionally, she noted that location-based AR is no longer a new concept and the novelty factor may not be as strong as it was for Pokémon GO. The Pokémon franchise was founded as a game, easing the concept's transition to mobile, whereas Harry Potter's origins are in books, said Candice Mudrick, head of market analysis at gaming consultant Newzoo. The future of the $1.2 trucking market may create a better UberĬhinese facial recognition can identify you in one second The next breakthrough in agriculture may come from outer space He said the success of the Harry Potter game will depend on whether its richer gameplay and updated technology can overcome the obstacle of using a less popular title, and added, "Niantic's development skills and AR tech have improved greatly since 2016." "Pokémon has more Google search traffic, making it a bigger IP (especially in markets like Japan)," said Carter Rogers, principal analyst at SuperData, a Nielsen Company. Gaming market analysts say one hurdle for Harry Potter is, surprisingly, popularity. This strategy will no doubt be employed in Harry Potter: Wizards Unite to draw upon that franchise's deep cache of content and characters to build a similar roadmap for the title stretching far beyond its initial release," said Sensor Tower co-founder Alex Malafeev. "The developer appears to have developed a winning formula for this title that we expect will maintain its trajectory well into 2020. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower In total, Niantic says it has nine games and apps in its development pipeline, some of which will soft-launch in 2022.Best Debt Consolidation Loans for Bad Credit The company is also developing a project based on Hasbro’s Transformers property called Transformers: Heavy Metal, which will feature giant robot battles in AR. Niantic recently launched another augmented reality game, Pikmin Bloom, based on Nintendo’s Pikmin franchise. The developer said it will take “all of the learnings from Harry Potter: Wizards Unite into our other projects.” We accomplished that together, delivering a two-year narrative story arc that will soon complete.” Our goal with Harry Potter: Wizards Unite was to bring the magic of the wizarding world to life for millions of players as they stepped outside and explored their neighborhoods. In a blog post, the Niantic team said, “Not all games are meant to last forever. That Calamity risks violation of the International Statute of Secrecy, an ancient law that kept magic a secret from non-wizards and witches after witches and wizards were persecuted in the 1600s.īut Wizards Unite seemingly didn’t find the same wide audience of Pokémon Go, or Niantic’s previous AR game, Ingress, to sustain itself. After the Battle for Hogwarts, heroes Harry Potter, Ron Weasley, and Hermione Granger join the Ministry of Magic, and during a period of calm in the wizarding community, magic starts appearing in the muggle world. In the game’s story, Wizards Unite begins somewhere after the events of Harry Potter and the Deathly Hallows. Harry Potter: Wizards Unite launched in June 2019, and hoped to capture the magic of Niantic’s 2016 smash hit Pokémon Go using the Harry Potter license. It will also end in-game purchases on that date. Niantic said it will remove Harry Potter: Wizards Unite from the Apple App Store, Google Play Store, and Galaxy Store on Dec. Niantic announced the game’s closure on the Harry Potter : Wizards Unite website, and promised players that they’ll get a narrative conclusion - Harry Potter and Hermione Granger will put an end to the in-game Calamity before Wizards Unite shuts down. Rowling’s Wizarding World, is shutting down on Jan. Harry Potter: Wizards Unite, developer Niantic’s augmented reality mobile game set in J.K.
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